Sunday, September 4, 2011

T-Shirts.

Recently I was entertaining a friend, who happens to be in marketing and pr. We were enjoying some wine, mid-way through a hedonistic portion of bone marrow and gremolata. He was familiar with the black birch, had offered his help in steering our concept and its branding. He was running through some standard questions, most of which required little thought as answers rolled from my tongue; what do you see yourself serving? what will we focus on? will our comfort behind the bar shift the focus to drinks-- beer and cocktails and away from food? will this be the sort of place that sells t-shirts?


I stuttered. I looked away, studying the wood grain of the cabinetry behind Skye. T-shirts? Hmm, Gavin and I hadn't talked about t-shirts. We love t-shirts. We wear them. The black birch will be casual, fun, energetic, and probably loud. Let's call it boisterous. A place to rub elbows with neighbors, to meet people, to exchange ideas and to have a great nosh. T-shirts? How is this critical to our business concept? But somehow, how had it been overlooked? Well, no more. T-shirts will be available later this week. Get in touch with Gavin or myself to reserve your size.


Some developments in our space

Everyone,
We should probably take a moment to talk about what exactly we have been doing in the 2 government space. Many people assumed that we would take over the former Tulsi space and make some cosmetic changes, reopen, and that we would be off and running. Well, Gavin and I weren't that excited with the prospect. Sure, the allure was the quick turn-around but we have been working on this idea for a long time. Many who know us well had probably thought our lengthy conversations were amounting to just that. Those who know us even better knew the plotting was heading somewhere. If you follow us on facebook, you have seen the first phase of work-- mostly deconstruction of the space. We removed walls, electrical, even the plumbing. We took the structure to its bones.

Our good friends at ARQ, http://www.arqarchitects.com, Paul, Lucy, and Lauren have provided vision, plans, guidance, and more help than we could ever had hoped for. At every turn they are with us, pushing us forward, at what seems a breakneck pace. When we had first laid out what we wanted, they set dates. They have managed this project and barely wavered from any of the dates-- when they have, it has been a result of something for which Gavin and I have been responsible. Paul and Lucy have made Gavin and I's vision possible.  

Acoustical Thermal Insulators, http://www.atiincorporated.com, will be putting k13 on our ceilings. On the surface that didn't mean much to me, either. But k13-- well it is partially made from recycled materials, has low emitting materials for its adhesives, materials, and coatings. There is also LEED data that is beyond me... but I think it says positive things.

The floors will be ground, polished concrete. The building is on a slab, the slab will be the floor. Let the materials reveal themselves. No pigments, no chemicals. Simplicity, beauty.

The walls, well some of those will be gyp board and paint, and some of those will be reclaimed wood. We have collected old unfinished barnboard and other material. Antiquated modernity. A marriage of all things old and New England married to the new, the modern. We think you will love it.

Imagine a menu to match...