T-Shirts.

Recently I was entertaining a friend, who happens to be in marketing and pr. We were enjoying some wine, mid-way through a hedonistic portion of bone marrow and gremolata. He was familiar with the black birch, had offered his help in steering our concept and its branding. He was running through some standard questions, most of which required little thought as answers rolled from my tongue; what do you see yourself serving? what will we focus on? will our comfort behind the bar shift the focus to drinks-- beer and cocktails and away from food? will this be the sort of place that sells t-shirts?


I stuttered. I looked away, studying the wood grain of the cabinetry behind Skye. T-shirts? Hmm, Gavin and I hadn't talked about t-shirts. We love t-shirts. We wear them. The black birch will be casual, fun, energetic, and probably loud. Let's call it boisterous. A place to rub elbows with neighbors, to meet people, to exchange ideas and to have a great nosh. T-shirts? How is this critical to our business concept? But somehow, how had it been overlooked? Well, no more. T-shirts will be available later this week. Get in touch with Gavin or myself to reserve your size.